Page 34 - Журнал «Русский Берег» #12-2022
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МНЕНИЕ | OPINION      RUSSIAN COAST | № 4/12 2022


                                                                              (with increasing my salary, of course!). I go
                                                                              to a company where all Stuff is 10 people
            Either we learn to re-evaluate ourselves                          and I do the same thing out of habit - they
                                                                              throw me out on the street, because a small
            and our capabilities, take off the crown                          company does not have the resources to
                                                                              compensate for the dementia and courage
            and look for our place in the world, or                           of a small clerk, who can deftly report on
                                                                              the earned budget, but is NOT interested
                                                                              in final result. The final result for him is
            we find ourselves on the sidelines along                          «compensation» for the spending effort. And
                                                                              the effort spent - there seems to be.
            with the same «naked kings».                                        But it doesn't work in the new world. Is it
                                                                              cruel? - Maybe. But the world is ready to
                                                                              accept only what really has a high consumer
                                                                              value. Especially from neophytes.
                                                                                One of the main features of the current
                                                                              situation can perhaps be formulated as a
                                                                              return to traditional values, expressed in
                                                                              the medieval maxim «When Adam plowed
                                                                              and Eve spun - who was the lord?» By the
                                                                              way, the Turkish economy and the way
                                                                              of life of small shopkeepers adheres very
                                                                              firmly to these ancient postulates - work
                                                                              creates wealth! Labor, and not the miracle
                                                                              of the roulette wheel, which throws out
                                                                              millions to a random player who does not
                                                                              deserve it in any way, well, except perhaps
                                                                              by the fact of his coming to the casino.
                                                                              Consistent meaningful and, most probably
                                                                              most importantly, regular actions, and not
                                                                              mythical «luck» and being in the «right» time
                                                                              in the «right» place, lead to prosperity.
                                                                                Unfortunately, this easy money that was
                                                                              paid in large corporations played a cruel
                                                                              joke for nothing with many people.
                                                                                An inadequate assessment of oneself
                                                                              and one's usefulness to society does not
                                                                              contribute to effective and quick adaptation
                                                                              to new realities, but there is no other way.
                                                                              Either we learn to re-evaluate ourselves
                                                                              and our capabilities, take off the crown
                                                                              and look for our place in the world, or we
                                                                              find ourselves on the sidelines along with
                                                                              the same «naked kings». Perhaps someone
                                                                              will discover himself in a completely new
                                                                              capacity, maybe a tiler, a plumber, maybe
                                                                              a proofreader or a translator, but definitely
                                                                              not a «targeting expert» who is not able
                                                                              to formulate a sane goal for himself, a
                                                                              «business coach» who does not have
                                                                              any business behind him , and so on and
          What is your department doing? – Our   20 years - to get noticed by the authorities,   so forth, everyone will surely remember
        department prepares reports - What are the   and it was a damn effective strategy! I   something that will make them smile.
        reports about? – Our reports are about how   generate 10 idiotic initiatives every day,   The time of «naked kings» is ending, and
        reports are written.               even if all of them are impossible, but the   it is almost over. There is no way to go back,
          By and large, this, of course, is not the fault  boss considers me an enterprising employee   and it is not worth waiting for it to ever return.
        of plankton. Well, he worked in strategy for   and will probably make me his deputy   However, here everyone chooses by himself.

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