Page 35 - Журнал «Русский Берег» #16-2023

RUSSIAN COAST | № 2/16 2023 ПЕРСОНА | PERSON

THERE ARE PEOPLE ABOUT WHOM THEY SAY: "WIDELY KNOWN IN NARROW
ENG
CIRCLES." IN RELATION TO ALEXANDER IZRYADNOV, AN INDEPENDENT
BUSINESS CONSULTANT ON INTERNATIONAL PROJECTS, THIS FORMULA IS PURE TRUTH
WITHOUT A HINT OF IRONY. THE NICHE IT OCCUPIES IN THE MARKET IS VERY NARROW.
SUCH SPECIALISTS ARE “PIECE GOLD”, BECAUSE THEY WORK IN THE TOP SEGMENT,
OFFERING COMPLEX BUSINESS SOLUTIONS - THESE ARE PRODUCT POSITIONING,
CORPORATE IDENTITY DEVELOPMENT, MARKETING AND PR COMMUNICATIONS, TEAM
BUILDING, AND VISION OF THE FUTURE. AMONG THE CUSTOMERS: UKRANIMAFILM,
THE LARGEST ANIMATION STUDIO IN UKRAINE, ROSINFOKOMINVEST INVESTMENT
FUND, NIMB WEARABLE DEVICES, ANGSTREM GROUP OF COMPANIES, WHICH
DEVELOPS AND MANUFACTURES ELECTRONIC CHIPS, AND MANY OTHERS.
AT A TIME WHEN MANY WERE ONLY THINKING ABOUT THE SO-CALLED "RELOCATION",
ALEXANDER WAS ALREADY DOING BUSINESS WITH FOREIGN CUSTOMERS, NOT
CONSIDERING RUSSIA AS A PROMISING BUSINESS AREA. OUR CORRESPONDENT
MANAGED TO MEET ALEXANDER IN ALANYA, ESPECIALLY SINCE NOW IT IS NOT
DIFFICULT - HE RECENTLY BOUGHT REAL ESTATE HERE AND AT LEAST PARTLY BECAME AN
ALANIAN, ALTHOUGH HIS MAIN BUSINESS INTERESTS ARE FAR BEYOND THE OCEAN.

Russian Coast: Now many voices are being damage control, and finances, and some kind of opera-
heard about how difficult it is for a Russian to tional part ... Yes, I have a partner in business, but it's still
organize a business abroad, and those who are a big piece, which, of course, is not in the corporate part,
now trying to promote this are working on old where everything is on clear track and you have your
Russian contacts and cannot break this "umbilical own segment that you process.
cord". How many of your clients are Russian, and R.C.: But if we compare now and two years
how many are international? ago: has the number of international Russian
Alexander Izryadnov: There are few international clients increased, decreased, or changed?
clients now because we are just starting to develop this area Wehere do Russian clients want to promote
as such a stand-alone business. Before that, we still served themselves now? And where before that?
more Russian clients who entered foreign markets. We are A.I.: I think that about two years ago there were
doing all this now and have done it before, just now there is much more ambitions to go abroad. The whole situati-
a different, new approach when we want to build interna-
tional agencies, including for local markets, which was not
the case before. And right now, Brazil is opening for us.
Then, most likely, Malaysia, Singapore, Indonesia. That is,
international clients will be ...
R.C.: Do you tell them that you are of Russian
origin, or are you somehow encrypted?
A.I.: No, I tell them that I am of Russian origin. How else?
All this is too easy to google - it is doubtful to hide. But all
these agencies will not be under our brand - under a diffe-
rent, new, global one. Because, unfortunately, it is not very
effective to do it now under the Russian brand.
R.C.: You had a great corporate career, and
then you created your own agency. What is the
difference?
A.I.: The difference between the corporate part and the
agency part is in greater multitasking. But I like it very much,
because one needs to not only build and grow a business,
but also deal with people, and strategize, also clients, and

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