Page 25 - Журнал «Русский Берег» #10-2022

RUSSIAN COAST | № 2/9 2022 МНЕНИЕ | OPINION

Thou art welcome, ye brave out in public. Is it good? Of course, it is talk cheerfully and interestingly on technical
ENG good! The right to express one's opinion and and historical topics – and then, suddenly,
new digital world! - quite
recently a harmonious chorus of experts to be heard is one of the basic human rights. insolently make completely unforgivable
prophesied a digital bright tomorrow for A century ago, copywriters, editors, censors, mistakes in stress, which, among other things,
humanity. It seemed that new technologies politicians, often biased, stood between demonstrate a complete misunderstanding of
were really doomed to change our lives the author and the reader. And now their the meaning of the text they read. Nosedive
for the better. “Digital” means modern, role seems to have come to naught. They in aerobatics is not called “p`Iquer” – it is
technologically advanced, efficient and have found themselves out of business! The called “piq`UEr”! What kind of “analysis”
reasonable… so many praises were sung word broke through the wall of prohibitions should we expect from such an unfortunate
by the futurologist. and rushed away to the millions of readers, “specialist” who does not know how the
viewers or listeners. Democracy and term is pronounced! Before the era of “mass
I remember how ten years ago I attended progress benefited from this since controlling creativity” a lector viewed a large number
a conference where speakers predicted the flow of information has become much of texts, and, thus, trained his eye so that
the imminent death of paper publications more difficult now. It is no longer possible spelling errors were immediately rejected.
and a complete transition to tablets ‑ one to hush up socially significant problems for Now it is not an uncommon thing when the
after another. Some of them even described the sake of interested parties. Lots of high‑ Russian‑speaking blogger says “molar”
such situations: “Just imagine”, they said, profile crimes have been investigated thanks instead of “maliar” (decorator) so that you
“in December 31, 2024, somewhere in the to social networks – just because public may think that he speaks of dentistry instead
city of Upper Kukuisk, the last issue of the attention has been drawn to it. Bloggers may of finishing work! Or “bosseiyn” instead of
Kukuiskii Komsomolets newspaper has been become significant public figures capable of “basseyn” – maybe they want to say it’s a
signed for print, and the next issue (January bringing hundreds and thousands of people swimming pool for big bosses. A blogger
10, 2025) will be sent out on tablets ...” And on the streets. And, as they say, everyone who reports only to God (or some mysterious
what do we have now? December 31, 2024 can be a hero in this way – or at least try to. algorithms of the Network) feels free to
is not far ahead, yet paper publications But then the reverse follows. All these distort his native language in any way. But
are not going to bid farewell. Just visit any celebrities, opinion leaders, opposition is it so harmless? One may say it does not
supermarket and you’ll see it quite clearly. politicians, bright yet controversial publicists, matter how the word “apartment” is spelled,
And the tablets – they are almost gone. So who were previously hushed up and if the family lives well and happily in it?
now, if Kukuiskii Komsomolets goes online, it who finally got on the air thanks to social Yet this approach makes the entire content
will mean bankruptcy and the actual death networks – all of them bring a huge amount distrustful! If the author (or the authoress) is
of the publication rather than transition to of information garbage, human spam sloppy in terms of grammar, what prevents
current popular technologies. Things that that have depreciated the word, made it them from being just as sloppy in content?
seemed completely obvious 10 years ago meaningless and “superfluous”. This freedom Here’s the story from my beloved Alania.
today may cause only a smile. of digital speech made an impression that Bloggers realtors promise up to 30% per
anyone can create worthwhile content, so, annum on investments in an apartment – yet
MODERN TIMES entire professional clusters were devalued they forget that the construction cycle is more
In 1936, Modern Times, the last silent and crossed out. What used to be called than a year – normally it takes up 16 to 18
film of the genius Charlie Chaplin, was “text” became “long read”, or, as they months. And in these 16 to 18 months, some
released. There was made an attempt to say, “too‑many‑letters” – all these curious items may rise in price by 30%. So, finally
comprehend, though in a grotesque form, semantic neoplasms, desacralizing the we have 20% per annum instead of 30%.
the experience of the era of mechanization. Logos, demonstrating contempt for it. Social So, the inaccuracy of the wording leads
Let me remind you that mechanization in media reacted immediately. The content minus 10% income!
the early 1920s was considered the same slipped into the visual, a picture with a brief They say that the strength of a blogger is in
“path to better future” as digitalization is inscription under it. trustworthiness. But how can you know that
considered today. It is stupid to argue with Digital world is a free world with no their opinion is authoritative? They told it in their
technological progress, it is even more stupid editors, proofreaders, professionals, who own Instagram account? The public persons
to try to reverse it, but it is also stupid not appeared to not always be such “stranglers” are normally easy to check – you type their
to notice obvious parallels with our days and “persecutors”. Yet, as it turned out, they name in the search engine, and a lot of links fall
in that amazing motion picture. Each new did not just suppress the free thought – they out, including offline sources. Yet most of social
technology is good in its own way, but not filtered the content and did not allow outright network experts are only showed up on their
a single technology can claim to become a graphomaniacs and fools to speak in public. own account, with lots “likes” and comments.
new universal religion. And Digital is nothing TV and radio announcers underwent serious Do a hundred comments with a “palms” or
but a kind of technology, a technology of training in grammar and orthoepy; special “hearts” signs really add authority to their
information transfer. dictionaries were created for journalists. statements? Who are all these people that like
The Internet and social networks have The culture of speech of radio and TV their page and why is their “like” considered a
become a real civilizational breakthrough. presenters has been polishing up over the confirmation of truth? This reminds me an old
Now everyone, regardless of their individual years and decades. Sometimes it is really meme about million lemmings that can't be
characteristics, got the opportunity to speak sad to watch video bloggers who seem to wrong! But I don’t think so.

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